When it comes to skincare, luxury goes beyond high-quality ingredients and elegant packaging; it offers a complete sensory experience that captivates the mind and nourishes the soul.
Luxury skincare indulges you not only with powerful, carefully crafted formulas but also with fragrances, textures, and packaging that create moments of escape and renewal.
It’s about savoring the ritual and immersing yourself in a skincare experience that feels as exquisite as it is effective.
But with such allure comes a premium price tag.
So, is luxury skincare worth the investment?
This article will discuss:
- What is luxury?
- What is luxury skincare?
- Is luxury skin care worth the money? 7 things to look for:
- 1. The results of luxury skincare
- 2. The ingredients of luxury skincare
- 3. The active ingredients of luxury skincare
- 4. The packaging of luxury skincare
- 5. The brand - founder, brand story, ethics
- 6. Customer Service- shipping policy & return policy
- 7. The experience of luxury skincare
- Summary
- References
What is luxury?
Luxury is an indulgence in something that provides pleasure, satisfaction, or ease.
"Luxury brands are associated with consumer perceptions of a high level of price, quality, aesthetics, rarity, extraordinariness, and a high degree of non-functional associations" (Heine et al, 2012).
Some dimensions are present in multiple definitions such as high quality, rarity, premium pricing, and a high level of aesthetics (reviewed by Ko et al, 2019).
In 2019, Eunju Ko and colleagues summarized the literature on luxury brand marketing, and provided a definition of "what is a luxury brand?"
"A luxury brand is a branded product or service that consumers perceive to:
- be high quality,
- offer authentic value via desired benefits, whether functional or emotional,
- have a prestigious image within the market built on qualities such as artisanship, craftsmanship, or service quality,
- be worthy of commanding a premium price; and
- be capable of inspiring a deep connection, or resonance, with the consumer."
Learn more: What is Luxury Skincare?
What is luxury skincare?
Luxury skincare is superior in terms of ingredients, packaging and results. As such, luxury skincare is expensive.
Luxury skincare also appeals to your sensory, emotional and fantasy desires.
Some examples of luxury skincare include:
May Lindstrom, Tata Harper, Vintner's Daughter, La Prairie, Sisley Paris, La Mer, Laurel Organics, and Dry Skin Love.
Learn more:12 Best Cleansing Oils - Luxury Skincare for Dry Skin
Is luxury skincare worth the money?
Luxury skincare can be expensive.
Is luxury skincare worth your money?
Here are 7 things to look for when determining to purchase:
- The results of luxury skincare
- The ingredients of luxury skincare
- The active ingredients of luxury skincare
- The packaging of luxury skincare
- The brand - founder, brand story, ethics
- Customer Service- shipping policy & return policy
- The experience of luxury skincare
1. The results of luxury skincare
Luxury skincare should deliver results and improve your skin.
For example:
Dry Skin Love Wild Orange Oil to Milk Cleanser is a luxurious experience that makes your dry skin feel clean, nourished, soft, calm and protected.
Wild Orange Oil to Milk Cleanser is the best cleansing oil for dry skin.
After just one use of Wild Orange Oil to Milk Cleanser, you will notice an improvement in the texture and appearance of your dry skin.
5 Benefits of Wild Orange Oil to Milk Cleanser:
- Your dry skin will feel clean with skin barrier intact.
- Your dry skin will feel nourished with essential nutrients.
- Your dry skin will feel unbelievably soft and smooth.
- Your dry skin will feel calm and comforted.
- Your dry skin will feel protected.
Learn more: Wild Orange Oil to Milk Cleanser - 5 Benefits Cleansing Oil for Dry Skin
2. The ingredients of luxury skincare
Luxury skincare products should contain premium ingredients.
Luxury skincare is made with premium ingredients, in terms of source of ingredients, processing of ingredients, performance, effects and results.
Premium natural ingredients
Dry Skin Love Skincare is made with natural plant ingredients that are minimally processed and unrefined, so they retain their nutrients, color and aromatic compounds.
Raw ingredients are more difficult to formulate with due to strong colors, aromas and inconsistent textures, and require more time, effort and knowledge to work with, compared to refined ingredients.
However, unrefined plant ingredients are superior in their benefits for skin care, as they are packed with nutrients, including vitamins, antioxidants and anti-inflammatory compounds.
We put incredible thought and effort into sourcing our precious ingredients.
Dry Skin Love Wild Orange Oil to Milk Cleanser is made with nutrient-rich plant oils, herbs, flowers, microalgae extract and aromatic essential oils.
Every single ingredient has multiple benefits for your skin.
Learn more: Dry Skin Love Wild Orange Oil to Milk Cleanser - Full Ingredients
3. The active ingredients of luxury skincare
Luxury skincare products should contain high concentrations of active ingredients or more unique ingredients, which all add to their cost.
Active ingredients such as fatty acids, ceramides, vitamins, antioxidants, and humectants can be very expensive.
Active ingredients have multiple benefits for your skin, including anti-inflammation, anti-aging and antioxidant activity
Active ingredients can target particular skin concerns, including dry skin, redness and inflammation, aging skin, sunspots, and barrier repair.
4. The packaging
The packaging of luxury skincare is a very important consideration.
First off, do you like the packaging?
Do you like how it looks? Do you like the label? Do you like the colors? Do you like the font? Do you like the brand messaging?
Do you like how the packaging feels in your hand? Does it feel heavy and satisfying? Does it feel expensive?
Is the packaging high quality? Does it last throughout the use of the product?
Does the packaging protect the skincare? Does the packaging keep the skincare protected from UV light, air exposure and microbial contamination?
Is the label easy to read? Does it contain relevant information? Does it offer clear instructions?
Is the packaging reusable or recyclable?
Dry Skin Love Packaging
Dry Skin Love packaging is elegant and functional.
From the Miron violet glass to our custom-made boxes.
Dry Skin Love skincare is packaged in Miron violet glass to protect our precious ingredients from light and keep them fresh.
Our glass bottle in topped with a pump lid so less air is in contact with the cleanser, meaning less oxidative damage, so our product stays fresh longer.
Miron violet glass is visually stunning and feels sleek and heavy in your hands.
Miron glass is eco-friendly, made from natural raw materials, reusable and 100% recyclable.
Dry Skin Love product boxes are custom made in Canada.
The ink is vegetable based. The product box is 100% recyclable.
Learn more about Dry Skin Love packaging
5. The brand - founder, brand story, ethics
Do you connect with the brand story?
Who is the founder?
What are the brand ethics?
Founder Dry Skin Love Skincare
Dry Skin Love skincare is founded by scientist Dr. Natasha Ryz.
Dr. Natasha Ryz designs skincare products for beauty, dry skin and pain relief.
Dr. Ryz has a PhD in Experimental Medicine from the University of British Columbia in Vancouver, and she is a Vanier scholar. She also holds a Master of Science degree and a Bachelor of Science degree from the University of Manitoba in Winnipeg.
Dr. Ryz is the former Chief Science Officer of Zenabis Global, and she oversaw cannabis extraction, analytics, and product development.
Learn more: Why I Started a Skincare Company - Dr. Natasha Ryz
About Dry Skin Love Skincare
Dry Skin Love skincare is made using plant oils, herbs, flowers, roots, plant extracts and essential oils.
We also use vitamins, antioxidants and other actives. We use active ingredients in their recommended amount. No more, no less.
All our natural ingredients are minimally processed to preserve nutrients.
We use natural ingredients that have a long history of safe and effective use
For every product we create, we consider the environmental, health and social aspects of every single ingredient.
Dry Skin Love Skincare is made with Fair Trade ingredients to ensure that producers, workers, and farmers receive fair wages and prices for their work.
Dry Skin Love Skincare is made with organic ingredients to limit exposure to pesticide residues. We use certified organic ingredients, organically crafted ingredients, and wild ingredients that are sustainable harvested in our formulas.
Our products do not contain petroleum-based ingredients, mineral oil, parabens, formaldehydes, siloxanes, synthetic or artificial colours or fragrances.
We do not test on animals.
Learn more: Dry Skin Love - How We Choose Skincare Ingredients
6. Customer service- Shipping policy & Return Policy
You should feel taken care of when you deal with a luxury brand.
From the availability of customer service, to ease of payment, a complimentary and fast shipping policy, so that you receive your product quickly.
Dry Skin Love offers complimentary shipping throughout Canada and the USA, with purchases over $100.
Love it or return it
We are deeply committed to giving you our very best service.
If you do not love your Dry Skin Love experience, we will accept any full-sized product for a return, as long as it is at least half full and received within 30 days of initial purchase.
7. The experience of luxury skincare
The experience of luxury skincare should be delightful.
From the moment you order, to using the product, you should feel well taken care of when you deal with a luxury skincare company.
You should feel like the company goes above and beyond a regular company does. From the availability of customer service, a shipping policy so that you receive your product in a timely manner, and a return policy if you don’t like the product.
You should feel special - you should receive samples, gifts and surprises when you order a product.
You should receive a hand-written card and genuine thank-you.
And finally, using the product should bring you joy, and it should feel worth it.
You should enjoy the aroma, the texture, the finish and the results.
A moment of luxury
Dry Skin Love Wild Orange Oil to Milk Cleanser is a moment of luxury.
Cleanse, soothe and delight.
Envelop yourself in a sensory delight - from the vibrant color to the mouth-watering aroma, the rich texture, and the soothing finish.
All are designed with your maximum pleasure and delight in mind.
Using Wild Orange Oil to Milk Cleanser helps you connect with your senses and with yourself.
It provides a ritual and a daily moment just for you.
A moment of luxury.
Learn more: Wild Orange Oil to Milk Cleanser - The Experience
Summary
Luxury skincare has superior ingredients, packaging and results. Luxury skincare also appeals to your sensory, emotional and fantasy desires.
As such, luxury skincare is expensive.
When determining is a skincare product is worth your money, it is important to do your research.
Some questions to ask:
- What kind of results can you expect?
- Are the ingredients high quality?
- What are the active ingredients?
- Do you like the packaging?
- The brand - founder, brand story, ethics
- Customer service- shipping policy and return policy
- The experience - how will it make you feel?
Do you think luxury skincare is worth the money?
References
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Davinelli S, Nielsen ME, Scapagnini G. Astaxanthin in Skin Health, Repair, and Disease: A Comprehensive Review. Nutrients. 2018 Apr 22;10(4):522.
Ekanayake-Mudiyanselage, S., Tavakkol, A., Polefka, T.G., Nabi, Z., Elsner, P., Thiele, J.J. Vitamin E delivery to human skin by a rinse-off product: penetration of a-tocopherol versus wash-out effects of skin surface lipids. Skin Pharma. Skin Physiol. 2005.18, 20–26.
Genier, Roxanne. (2014). Defining the characteristics of luxury products. Available. Defining The Characteristics of Luxury Products - Agence Luxury Accessed: April 1, 2021.
Hauck, W. E., & Stanforth, N. (2007). Cohort perception of luxury goods and services. Journal of Fashion Marketing and Management: An International Journal.
Heine, Klaus (2012). The Concept of Luxury Brands. Edition 2. www.conceptofluxurybrands.com
Heine, K., & Phan, M. (2011). Trading-Up Mass-Market Goods to Luxury Products. Australasian Marketing Journal, 19(2), 108-114.
Ko, E., Costello, J. P., & Taylor, C. R. (2019). What is a luxury brand? A new definition and review of the literature. Journal of Business Research. Volume 99, June 2019, Pages 405-413.
Nueno, J.L. and Quelch, J.A. (1998), “The mass marketing of luxury”, Business Horizons, Vol. 41 No. 6, pp. 61-8.
Srivastava JK, Shankar E, Gupta S. Chamomile: A herbal medicine of the past with bright future. Mol Med Rep. 2010 Nov 1;3(6):895-901.
Thiele JJ, Ekanayake-Mudiyanselage S. Vitamin E in human skin: organ-specific physiology and considerations for its use in dermatology. Mol Aspects Med. 2007 Oct-Dec;28(5-6):646-67.
Twitchell, J.B. (2003), Living It Up: America’s Love Affair with Luxury, Columbia University Press, New York, NY.
Author Information
Dr. Natasha Ryz is a scientist, skin care expert and an entrepreneur. She is the founder of Dry Skin Love Skincare, and she creates skincare products for beauty, dry skin and pain relief.
Dr. Ryz has a PhD in Experimental Medicine from the University of British Columbia in Vancouver, and she is a Vanier scholar. She also holds a Master of Science degree and a Bachelor of Science degree from the University of Manitoba in Winnipeg.
Natasha is the former Chief Science Officer of Zenabis Global, and she oversaw extraction, analytics, and product development. Her team brought 20 products to market including oils, sprays, vapes and softgels.
Why I Started A Skincare Company